The Loft | Microsoft

This premium gaming and event destination is tailored to host tech media and influencers in a creative and comfortable environment.

Signage was created to add a focal point to the room and showcase the history and design of the XBOX. This dimensional signage incorporates the use of LED and LED neon. Wood, metal, and acrylic elements helped create dimensional elements, including the signature “neon drip” effect to showcase the “Evolution” of XBOX.

Roles: Concept artist, Researcher, Graphic Designer, Hands-On Fabricator, Installer.